Starting in the late 2000s, a lot of people have recently been addicted to touching cheek. There has been a lot of cheek abuse activity in the last 3 years, especially in California. To fight this, many people suck off their cheeks with vacuum cleaners. This action has been highly dangerous and is illegal in most states. There are also many clubs to fight cheek abuse. The most successful one is The Anti-Cheek Club, which is owned by Ryan Tran who is a kid with huge 5 lbs. cheeks (a Guinness World Record).